Baidu Statistics and Trends [Infographic]

June 3, 2015

Baidu is to China what Google is to the rest of the world. Baidu was established by Robin Li and Eric Xu in the year 2000. In just 7 years, Baidu became the first ever Chinese company to enter the NASDAQ-100 index. Check out the following infographic, “Baidu Statistics and Trends” to know more about Baidu, the most popular search engine of China.

Baidu Statistics and Trends

Infographic by GO Globe Hong Kong website design company

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The estimated number of employees at Baidu, as of June 30, 2014 was 40,500

The estimated number of Baidu users is the world 531 million

Market Share Of Chinese Search Engine By Revenue

Search Engine ProvidersMarket Share
Google China11.91%


The number of active monthly mobile Baidu search users is 500 million

The number of mobile daily active users of the Baidu App is 70 million

The Baidu mobile search revenue accounts for 42% of the company’s total revenue

There are 130 million Android app downloads per day on the Baidu App Store and its sister site, 91 Wireless.

The Baidu Market Share In China’s App Distribution Market – Q4 2014

Top App DistributorMarket Share
Baidu league42%
360 league22.3%
Tancent league21.8%


The number of indexed mobile websites by Baidu increased by 105% as of the end of 2014

Total revenues in the fiscal year 2014 were RMB 49.052 billion ($7.906 billion), a 53.6% increase from 2013.

Baidu’s 2014 Revenue Overview (Estimated)

QuarterRMBIncrease from 2013
Q 1 20149.497 billion59.1%
Q2 201411.986 billion58.5%
Q3 201413.520 billion52.0%
Q4 201414.050 billion47.5%


Estimated CPC on Baidu by Industry

IndustriesBaidu (RMB)
Cosmetic surgery16
Education & training10
Medical service24
Travel service9
Medical Instrument26
Metal Material10
Chemical material6
Electrical equipments5


Estimated Baidu Users By Country

CountryBaidu User %age
China92.1 %
South Korea2.0 %
Japan1.3 %
United States1.2 %
Hong Kong0.9 %