Mobile internet usage in china is growing. In 2013, around 78.5% of the Chinese internet population is using mobile internet, as compared to 72.2% in 2012. 71.9% of mobile internet users access the internet several times in a day. Check out our latest infographic – “Mobile Internet Usage In China – Statistics And Trends” to learn more about the growth of the mobile internet Industry in China
Infographic by- GO-Globe.cn
To Publish this Image on your Blog or Website . Copy this code
Estimated Number Of Mobile Internet Users In China
Year | Total Internet Users | Mobile Internet Users | % Of Total Internet Users |
June 2013 | 590.56 | 463.76 | 78.5% |
June 2012 | 537.60 | 388.25 | 72.2% |
June 2011 | 485.00 | 317.68 | 65.5% |
June 2010 | 420.00 | 276.78 | 65.9% |
Mobile Internet User Demographics
By Gender
Gender | %age |
Male | 56.6% |
Female | 43.4% |
By Age
The majority of mobile Internet users in China (73.3%) are 18 to 35 years of age; 13.0% of all users are over the age of 40.
Age Group | %age |
Below 18 | 3.7% |
18-24 | 21.3% |
25-30 | 31.5% |
31-35 | 20.5% |
36-40 | 10.0% |
41-50 | 10.4% |
Over 50 | 2.6% |
By Education
Education | %age |
Below Middle School | 1.1% |
Middle School | 3.3% |
High School | 10.4% |
Junior College | 24.4% |
Bachelor | 51.5% |
Post-graduate and above | 9.3% |
By Occupation
Occupation | %age |
Junior employees | 18.5% |
Technicians | 17.7% |
Students | 16.1% |
Junior management | 14.4% |
Senior & top management | 11.1% |
Freelancers | 9.2% |
Civil servants | 6.1% |
Business owners and self-employed people | 3.7% |
Internet Usage by Device Type
Device | %age |
Mobile phone | 78.5% |
Desktop | 69.5% |
Laptop | 46.9% |
Estimated Revenues of Chinese Mobile Internet Market ( In Billion Yuan)
Time Frame | Revenue (Billion Yuan) |
Q2-2013 | 24.2 |
Q1-2013 | 20.0 |
Q4-2012 | 18.5 |
Q3-2012 | 16.7 |
Q2-2012 | 14.1 |
Q1-2012 | 11.6 |
Q4-2011 | 9.9 |
Q3-2011 | 7.9 |
Q2-2011 | 6.5 |
Q1-2011 | 5.7 |
Shares of China Mobile Internet Market Segment (Q2-2013)
Market Segment | %age |
Mobile Shopping | 38.5% |
Value-added Services | 36.1% |
Mobile Games | 12.1% |
Mobile Marketing | 10.2% |
Mobile Search | 3.2% |
Mobile Internet Usage Frequency
Frequency | %age |
Many times a day | 71.9% |
Once a day | 14.2% |
Twice a month | 1.6% |
Once or twice per week | 3.7% |
Uncertain | 8.7% |
Time frames Of Mobile Online Activity
Location | %age |
Waiting for transport | 54.2% |
While commuting | 47.3% |
At home after work | 46.6% |
Break time at workplace | 39.4% |
Outing | 32.3% |
Shopping | 13.1% |
Top Activities Of Mobile Internet Users In China
Activities | %age |
Instant messaging | 85.7% |
Search | 69.9% |
Online news | 67.6% |
Online music | 52.6% |
Microblogging | 49.5% |
Online literature | 43.9% |
Social networking | 42.2% |
Online games | 34.8% |
Online videos | 34.4% |
27.3% | |
Online shopping | 17.1% |
Online payment | 16.5% |
Online banking | 15.6% |
Travel booking | 7.5% |
Group shopping | 6.8% |